IQOS Heated Tobacco
IQOS heated tobacco products combine an electronic device, IQOS, with specially designed tobacco sticks called HEETS.
The device heats the tobacco sticks, to deliver a real tobacco taste and cigarette-like satisfaction.
"Tar" is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from "Tar" and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.**
Important Information: Although IQOS does not produce tar, IQOS is not risk-free, and delivers nicotine which is addictive.
*Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.
**Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
Important Information: Although IQOS does not produce tar, IQOS is not risk-free, and delivers nicotine which is addictive.
*Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.
**Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
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IQOS Heated Tobacco Technology
Discover the innovative alternative to traditional smoking
What is Heated Tobacco?
Heated tobacco is an innovative smoking alternative that heats real tobacco instead of burning it. This process creates a nicotine-containing aerosol that delivers tobacco flavor without the smoke, ash, and many of the harmful chemicals found in cigarette smoke.
How IQOS Technology Works
IQOS devices use sophisticated electronics to heat specially designed tobacco sticks to a precisely controlled temperature (around 350°C) that's high enough to release nicotine and flavor but low enough to prevent combustion. This creates a tobacco vapor rather than smoke, reducing harmful chemicals compared to cigarettes.
How Heated Tobacco Compares
Traditional Cigarettes
Burns tobacco at 600°C+, producing smoke with over 6,000 chemicals. Creates ash and strong odor. Highest level of harmful substances.
IQOS Heated Tobacco
Heats real tobacco at around 350°C without burning. No smoke, ash or combustion. Reduced harmful substances compared to cigarettes. Real tobacco taste and satisfaction.
E-cigarettes/Vaping
Heats e-liquid with nicotine, not tobacco. No tobacco taste. Variable nicotine levels. Different flavor profile from tobacco.
IQOS Device Models
IQOS ILUMA
The latest IQOS device featuring innovative induction heating technology. No cleaning required, faster heating, and enhanced user experience with Smart Core Induction System.
IQOS ILUMA ONE
Compact all-in-one device with simplified design. Features the same induction heating technology as ILUMA but in a more portable form factor. Perfect for on-the-go use with quick charging capabilities.
IQOS ILUMA I KIT
A streamlined version of the ILUMA with essential features. Offers the same induction heating technology in a more accessible package. Ideal for those new to heated tobacco technology.
TEREA Tobacco Sticks
TEREA tobacco sticks are specially designed for IQOS ILUMA devices. They feature an innovative design with a specially processed tobacco blend that delivers consistent flavor and satisfaction. Available in various flavors including regular, menthol, and specialty blends to suit different preferences.